P2 - Interpreting the Client Brief

The target audience would be for year 10 and 11 students who are doing GCSE's (14/16 years).

The target audience would have to be local in Maghull or Lydiate or even just in Liverpool depending how far students would be willing to travel. 

The advertisement campaign is to create awareness of Deyes so that students recognise it and to also beat competition of other colleges and sixth forms.

Demographic:

Gender: Male and Female

Race: All - No race specification

Social Status: No particular focus
GCSE studnets and their parents

Behavioural: 

Academic high performing students

Geographic:
Maghull and the surrounding area